The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model

The global market is experiencing stagnation and recession in the “untact era”, emergence of metaverse provides platform support presents a new paradigm. This study aims to provide framework for content creators marketers verify effectiveness marketing. An analysis was carried out fit model hypotheses between seamlessness, presence, interoperability, concurrence, economic flow (SPICE) factors, customer satisfaction, purchase intention. In test, 9 11 were accepted. conclusion, data are meaningful, this value music marketing through SPICE model.